The days of smartphones have brought something new and shiny with each generation. However, now that every handset looks and acts similarly and is widely available, it is hard to get excited about the next one. Amazon’s Alexa technology may be the game changer with its potential to disrupt the smartphone industry.
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It may seem strange that Amazon, given its Fire Phone flop, could positively impact the smartphone market with Alexa. Amazon doesn’t need to design hardware at all – it simply requires a software bridge between Alexa and Android with its immense potential user base. The addition of Alexa to Android phones would allow the technology to reach massive adoption, becoming more prevalent than ever.
Alexa-enabled devices don’t add overhead to the user as everything is stored in the Amazon cloud, meaning that Amazon would not even need to produce a host of new skills. Promoting Alexa on Android could generate enthusiasm for smartphones not seen in years. This idea could be a boon for both Amazon and Android, providing new technology for the latter.
If Amazon wishes to generate revenue directly from the Alexa for Android app, it may limit its use to Android phones bought from Amazon. Similarly, subscription fees and other monetization techniques could be applied. The release of Alexa would have no limitations, reaching any handset. Putting Alexa on Android phones could generate excitement and get people talking about smartphones again. Do you think that this idea is far-fetched? Share your opinion.
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