One of the breakthrough innovations in AI is Generative AI, which has become valuable for industries. Microsoft made headlines in January with its $10 billion investment in OpenAI, the creator of ChatGPT. However, generative AI has both promising capabilities and foreboding aspects. It has sparked discussions about the evolving role of artists in an AI-driven world. While generative AI can generate impressive and realistic content, some argue that it could overshadow artists’ craftsmanship and diminish the values, effort, and progress associated with art creation. Additionally, the use of generative AI tools by marketers raises concerns about the homogenization of creative outputs.
The adoption of AI in enterprises also raises concerns about job displacement. McKinsey reports that automation could displace work for around 800 million individuals by 2030. In the creative industry, professionals may be affected, with a majority acknowledging that AI will impact their jobs in the next decade. While generative AI presents challenges, it also opens up new avenues that rely on human skills and expertise. Businesses should consider the broader implications and limitations of these technologies when thinking about their impact on the job market.
There are ethical issues surrounding generative AI, particularly in the use of unlicensed content and trademarked works. Some image-hosting platforms have prohibited AI-generated content due to concerns about intellectual property rights. Regulations have been established to safeguard intellectual properties, with initiatives like the Content Authenticity Initiative enabling artists to get credit for their work. The EU’s Artificial Intelligence Act introduces transparency requirements for generative AI and categorizes AI systems into levels of risk, with non-compliance leading to fines.
The rise of fake news and misinformation facilitated by generative AI is a concerning phenomenon. Deep fake videos have tripled in 2023, raising concerns about their impact on businesses. Deep fakes can damage brand reputation, deceive customers and stakeholders, and lead to financial losses and legal complications. Distinguishing between authentic and AI-generated content becomes increasingly challenging. Media literacy education and responsible use of generative AI are essential to ensure the integrity of information in the digital landscape.
Enterprises should establish robust policies to address misuse and be prepared to counter future attacks. It is crucial to address concerns about art ownership and deep fake content to ensure the responsible use of AI, harmoniously integrating AI capabilities with the creators’ talents and upholding the integrity of artistic expression.